Hey, I’m Caitlyn.
I build brands that show up with purpose, sharp strategy, strong visuals, and social media that performs.
My Approach
Collaborative
The best content comes from working closely with the people it’s meant to represent. I embed myself in your brand, team, and goals; making sure every post, photo, and strategy feels intentional, on-brand, and built to connect.
Strategic
I don’t just create content, I create with purpose. From planning to execution, every visual and caption is designed to perform, whether that means driving engagement, building trust, or telling a bigger story. I stay focused on what moves the needle
Adaptable
Social moves fast, and so do I. I approach each project with flexibility, fast problem-solving, and a willingness to evolve. Whether I’m behind the camera or inside the strategy, I keep things efficient, effective, and always audience-first.
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849K+ Views on 48 Posts
Serious impact per post
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Clients saw 3x their Engagement in just 90 Days
Across Instagram Facebook TikTok YouTube and LinkedIn
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Managing 30+ Posts Per Week Across Clients
Balancing brand voice, engagement goals, and content calendars across multiple platforms
NFL BREAKOUT Skills Camp
Role: Creative Strategy & Photography
Lead branding, content creation, and on-site photography for an NFL-affiliated youth camp featuring current and former pros like Thayer Thomas, Drake Thomas, Peyton Wilson, and Torry Holt. Developed sponsor content and social media assets to support the event’s launch and promotion.
My Work
Marcus Hodges & Pro Training Media Day
Role: Sports Photography
Captured high-impact visuals of NBA and NCAA athletes during private training sessions with renowned coach Marcus Hodges. Content was created for use across social platforms and athlete portfolios, with an emphasis on dynamic motion and brand-aligned storytelling.
Client Social Media Management
Role: Social Media Strategy & Content Production
Produced and executed organic social content for clients in lifestyle, health, food, and recreation industries, including restaurants, dental practices, and service-based businesses. Responsibilities included scripting, shooting, and editing short-form video, as well as writing platform-specific captions that matched brand voice and local SEO goals.
